Semantic Search has forever changed how SEO should be approached. Today's SEO's need to optimize their pages so that machines can grasp the entail in the same way their readers can. While this sounds overtaking, there are some amazing tools on world markets that allows you to streamline this process.
In this video, we will review WordLift,” An AI-powered SEO tool that does the ponderous lifting for you .” We will share what is it, why you need this tool. We will likewise foreground some of outcomes we are already witnessing and please explain how WordLift works.
If you want to learn more about WordLift, check out: https :// wordlift.io /
One of the great things about artificial intelligence is that it sees our responsibilities easier. This isn't something that's supposed to replace who we are or “what were doing”, but if we're expend it precisely, we're enabling AI or machine learning or any of these other great new technologies to help us make better decisions and manufacture “peoples lives” easier.
In today's video, we're going to be looking at WordLift. WordLift is an SEO tool that we can use to leverage the influence of AI to move our SEO better than ever before.
Before we get into the content, I want to say thanks for watching this video. If you find it helpful, please punched subscribe. We establish new material each and every week to help you get the most out of your digital sell activities.
In this video, we're going to be taking a look at WordLift and how it helps us leverage artificial intelligence to improve our SEO.
What is WordLift?
WordLift was originally a WordPress plugin, but today it can be installed via a vapour work as well. It helps us to create and structure, as well as contributed better visual ingredients to our material, and too helps us create related connections to related open data abusing Tim Berners-Lee's associated data principles.
Now, if you don't know about Tim Berners-Lee, you should thank him, because he's one of the main reasons we have the Internet as we know it today.
What is related data?
Linked data is a language that machines can use to read and understand content within its own context. It will index. It will fetch rebuts. It will begin to understand the concepts that we're talking about. This is why organized data is so important, because it's demonstrating us the languages that we need in order to have that communication, and make sure that the content on our page is machine understandable and understandable by the machines.
Linked data engineerings accept software agents and probe crawlers to better find our material, share that and fully integrated across all of their different resources.
Why is this important?
In the video that we did on semantic SEO, we get into this in a lot more detail, but in a nutshell, most of the content on our websites is human comprehensible only. It sees it difficult for search engines and databases and things like that to understand the context of what we're talking about. This understanding of relation open data is an enormous, huge step forward in closing that breach between what computers and humans can understand.
How does WordLift help in all of this?
It helps by helping us add organized data to our website. This will help us increase the visibility of our website and maximize the potential publics that we can reach.
It understands the verse you write. It does natural language processing, NLP, and then it structures it enabling you to create a better navigation flowing within your material, create internal relates. It likewise helps you organize that data so that it's properly indexed by the search engines, in order to be allowed to rank better.
It also helps us to enrich our material on our blog affixes or web pages by contributing relates and images, and too procreating relationships between the different sheets and the different concepts of our areas, squandering both an internal idiom that it helps you constructed out, as well as linking it to these data sources like DBpedia and wiki data, which are these main generators that Google employs for both understanding and teaching its algorithm, improved understanding of concepts, and it travels actually deep into what the entails of these entities are your page, or what's the main point of the different things that you're talking about.
WordLift helps you do this in a very simplified way. Instead of having to think about all these different associates and know where to find all these resources, WordLift is going to do that for you, leveraging neural networks and natural language processing. It's great because it's creating this connection between both our content and the understanding of how both our consumers and the search engines understand it within the right context, and helps us create these more informative associations and linkages, and simply a deeper understanding.
As you can see here, this is a thing attribute. This is one of the concepts that our homepage is about is marketing programme. We've administered it with structured data, which allows the search engines to know that this page, that we are a marketing company that helps with marketing approaches, and here's all the main databases that are supporting what commerce approach is, to add further context for the crawlers so they understand that,” Hey, this is what we do. This is what we mean when we say marketing strategy .” We're creating that linking associate, which is really powerful.
Looking at some of outcomes with WordLift so far, and we've been using it since about the beginning of August, and we're apply it across the board right now to help us further our markup, further our structured data, and genuinely optimize our pages much more profound. For this engineering conglomerate website, we've already seen an increase of congestion of 28%. The intuitions have gone up 25%, and the sounds from exploration tallies have gone up 31%.
We're too find same reactions on a our client's pulpit, where organic traffic's enhanced by 24%, the thoughts have increased by 7 %, the clicks have increased by 11.5%. Now that website is a much larger website, so even small-scale moves in notions and clinks to be translated into big increases in traffic.
The last-place is a brand new site. We're trying to rank for some exceedingly niche terms in depth hear. We've already seen a 37% further increase the organic freight, over 300% further increase marks, and a 370% increase in sounds time in the short sum of period of increasing the contextual relevancy of these websites.
I'm going to go in now and prove you a little bit about how WordLift works, and why you might want to consider it on your website if you're interested in tagging up your site and creating a deeper entail, leveraging structured data, machine learning and artificial intelligence.
This is the backend of one of our WordPress places. Right now, we're looking at one of the blogs. As you can see right now, we've got these highlightings with italicizes in this page here. These are links to entities that we've built using WordLift.
Up now at the top, we've got the documents and the block, in the new editing and layout format from Gutenberg. But if we go ahead and sounds the WordLift widget now, it's going to start scan the page.
What it's doing is it's leveraging natural language processing, and it's going through the contents, and it's looking at the terms and the entities that are in our page that it can find, and that are available currently on the linked open entanglement. It's going to search through such documents and start forming suggestions on expressions that this content might be related to.
Right here, we've got all the different material categories. We can even restrict it down to what, if there's any location-based, when, who, like Google, we're doing Google search, so we probably want to highlight that one. That's all I have to do. I just sounds Google, and it's injecting that into this piece of content. I can be traced back to All.
Now, it's not going to be perfect. There's nothing excellent in all countries of the world of natural language. You're going to have to time a little of work in making sure that you click the right things now that ratings up your page properly, like a uniform rich locator. That's a URL. I do want to have that.
You can also include in things, like for instance, boasted snippets. This one here isn't foreground. But if I go ahead and foreground it, I can add it now. WordLift will allow me to now create featured snippet. This would be a thing.
Then I could go and acquire an clause, or clarity of a featured snippet, usually go right from Google, something like that. Featured snippet. Leverage this right here. The best thing to do, we want to make sure that it's in line with Google, because that's exactly what this entity is about. I'll go ahead and generate that entity. Now I'll want to publish it to this page, and I'll likewise have to publish it within my dictionary, but now I've added this entity here.
It too allows me to add information in the article metadata. I can propose images. Once I have enough data in now, it'll pull portraits that we can drag and drop into our material. Once we have a lot of announces now, we can also pull in related content.
Right now, this place only has one article, so those features aren't even available to us, but calling this sheet with entities is going to make a huge difference.
If we scroll down to the bottom of this sheet, WordLift also has a widget right here. This is where we can mark up this sheet itself. This is an article that we're working with, but we can also link entities right in here.
Let's say I wanted to use that featured snippet, or if I wanted to add something about SEO in here, it'll starting to look for entities in the linked open data mas that I can leverage, and sounds into, and add to this page in particular.
What I'm doing is I'm injecting this sheet with structured data. I go ahead and hit update and that's it. I didn't have to write any code. I didn't have to know the structure of any of these things or how to write it. I'm able to click and contributed context to my sheet. It's very easy to use.
It likewise allows us to build out our own internal idiom, which is what you'll see here. Now, I was also indicated that boasted snippet. As you can see, it's in draft mode, so I need to go in and revise it. I'm going to want to add some more context to this entity.
Again, I'm adding a little bit more in depth into this article. I can add synonyms. I can do peculiarity snippets. I can do something like rich facet, anything that could be related to this peculiarity snippet so that it starts to understand the context more when I unearth it or lend it to other pages.
This is a content classification, any metadata that we would need, making sure that everything's set the route I crave it to be. Now I can start connecting it out to other entanglement roots as well so I supplement more context. I can paste this in now. I are also welcome to go out to something like Wikidata and do some research as well. This is if you want to go a little bit deeper.
Right now Wikidata doesn't even have anything on it. So patently this is a relatively new thing in SEO. There's probably not a lot in the databases about it, but I can start examining around a little bit. Maybe they'll have something on SERP features. They don't yet.
This is where I can start to add my framework and contributed my material into the world of joined open data. Again, this is where WordLift is going to come in. As I start adding more content and more context to my website, I begin to build my dictionary, commemorating it up in a manner that is, including the structured points. This is going to get grafted in to what the Internet understands about boasted snippets. This is going to be part of attached open data.
How do we know that this is working? We can be traced back to that affix that have already been, and we can look at it now. Here's the article on the site. If you go up, this is a really cool plugin. It's just called Structured Data Testing. You can get it on Chrome. It will extend the structured data testing tool on this place. You can see you've got a number of types of markup now. I can go ahead and look in the article markup, and we'll start to see some cool things here.
Right now, I have prime entity of the sheet, SME marketing vocabulary, streamlined inquiry dialect, peculiarity snippets, alternative specify, rich facet. Here's the markup. Here's the other one, organized data I've added, search engine technology I've added, rich customer interaction, Google images.
We've added a ton of context right into this article by leveraging associated open data. And I did it with time a few cases clinks and leveraging WordLift. It's been a really cool acces to add more depth to my sheets and to enable my crew, which are able to not have as deep of an understanding of technical pursuit, to actually begin to do some of these more technical things.
Now, our main website doesn't work on WordPress. It's a HubSpot site. That's how we have it make currently, but WordLift even has worked in the vapour edition. With WordLift in the vapour explanation, I can go to one of our blogs or any one of the pages that we're working with. Let's do this one right here. We can look at this page, and I can burn the WordLift widget, which you are able to get with a mas invest, and go ahead and log in. Very same to the WordPress tool that we saw before, I can annotate this sheet with the entities.
It's very easy to do. Again, it doesn't make somebody to have a lot of technical knowledge and understanding to get this to work. As you can see, here's all the different entities that it's been able to pull out of this piece of content. Now I only need to take a little bit of duration, and go through them, and supplemented all the ones that I crave into this page.
It's a great tool. It's a strong implement. It allows us to add a deeper elevation of structured data and organized ingredients. It allows to connect our site to the linked open network, which allows us to have better context, better meaning. Then in the WordPress widget, it holds us a number of features that we can use to even stir our clauses more interactive. If you're interested in checking this instrument out, I highly recommend it. I will be providing a relate above with the description.
If you've got any questions on WordLift, organized data, markup, entities, anything in accordance with the arrangements of what Google's doing to help improve the understanding of the web, is letting us know. We'd love to continue that exchange with you. Until next time, Happy Marketing.
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