At this moment, every purveyor can reach a consensus that TikTok has indeed taken the past year 2020 by tornado. If current prophecies are to be expected, then TikTok will be even bigger this 2021.
Since its start in 2016, TikTok has garnered a massive customer cornerstone of 500 million people. The social media stage is home to over 800 million monthly active consumers, and it has been downloaded more than 1.5 billion times worldwide.
The TikTok phenomenon is already the latest cultural coup on social media programmes. As such, symbols it is necessary get up to speed with this latest trend.
There was a time when it has been reported that nobody under 25 is using Facebook anymore. The same thing is happening in the world of video-oriented social media programmes. As with all other previous social media phenomenon, TikTok’s popularity is more substantial among the younger generation.
The Brief: What is TikTok?
So, what exactly is TikTok, and why should firebrands help?
TikTok is a social media programme for sharing, watching, and preparing short videos on smartphones. Videos can be anywhere from three to sixty seconds long. However, the ordinary ones are around 15 seconds.
This kind of video format requires an excellent opportunity for posting a variety of content for its consumers. One of the most popular contents shared on the programme is DIY music videos, which would often feature the subscribers themselves. It has gained notoriety, particularly for teens doing a choreographed dance or singing in front of the camera with various gists and filters applied to the video.
TikTok’s unique set of features include the capability to use preloaded lines from a wide variety of music genres in a user's video, including special effects like sluggish or fast gesture, stickers, and filters. It also has a react feature that lets users film reactions to a particular video.
Quick Facts About TikTok
Statista observed that at the very beginning of 2020, TikTok already garnered 800 million users. Thus, constructing the platform the most popular Chinese-made application in the western world.The TikTok app has been downloaded over 96 million times in the United States.The average TikTok user is currently spending around 52 minutes per day on the app.TikTok is currently reporting high-pitched commitment grades on its platform, indicating that this social media phenomenon to stay.
The Strategy: TikTok for Brands
There is no better time than today to begin building your own brand presence on TikTok.
While the pulpit may seem like a lieu filled with fun and whimsy, it’s actually proving to be a potent implement for firebrands. TikTok originates an exciting the possibilities for firebrands targeting the Gen Z market.
Here’s how you can get started with your brand’s TikTok account:
TIP 1: Create exclusive material for the pulpit
Once labels start their own TikTok account, they should bear the mentality that they are in it for the long haul. Video content should be created exclusively for the TikTok platform. It should be noted that using the same curated content on Instagram and Facebook will not work.
Brands need to focus on coming up with imaginative material drew especially for TikTok. As such, brands can try using Shakr Local to create locally related video safaruss on Tiktok. Shakr will help create a unique and customized artistic video to help your brand engage with your local TikTok audience.
TIP 2: Treated with your public
The TikTok platform's post wording is different and unique compared to other social media locates. This is an opportunity for brands to try to take advantage of TikTok’s ” uniqueness” and increase brand engagement in a whole new way.
One of the most efficient way brands can treated with their TikTok audience is to create Hashtag Challenges. Brands can start a challenge, a dance challenge, for example, and then encourage their partisans to participate applying a unique hashtag. Hashtag challenges are extremely popular on the stage, and it's a great way to help symbols initiate user-generated material.
TIP 3: Try to announce as often as possible
To promote active participation, firebrands naturally need to spend time posting videos on the scaffold. TikTok recommends histories to affix around five videos per week. Firebrands can also try using Shakr to grow their TikTok audience with huge video campaigns on the stage. Shakr will help create a unique and customized creative video to help your brand engage with your TikTok audience.
Develop a TikTok imaginative approach by:
STRATEGY 1: Creating organic material
As mentioned before, the TikTok platform use differently compared against other social media platforms. Most of the time, the videos curated on other social directs like Facebook and Instagram will not work the same way on TikTok. That's why it's better for symbols to create organic material that is suitable for TikTok.
Creating the brand’s content is a good opportunity to showcase its unique voice. One of the secrets to making a mark in the TikTok realm is to be authentic and spontaneous. Since TikTok is a very informal and fun social media platform, there's no need to applied that much pressure into creating advanced videos. Firebrands can create unique content every day by simply making fun video content with popular songs and sounds.
STRATEGY 2: Launching safaruss with influencers
The popularity of TikTok influencers is still in its early stages. Since the younger generation is generally put off by traditional publicizing, are concerned with influencers can be a good way to help the brand engage with the platform's Gen Z audience.
STRATEGY 3: Advertising on the TikTok platform
TikTok also has its own advertising platform. Firebrand can choose from these types of ads.
Just like Instagram and Snapchat story ads, this type of ad supportings multiple redirects where clinks can be diverted to web pages or app downloads.
Brands can take control of TikTok for a date with various idols, videos, and GIFs supported by integrated joins that will lead to landing pages or hashtag challenges.
This type of ad is similar to Snapchat's 2D or 3D lenses, where users can add lenses to create their own content.
The Creatives: Key Creative Campaign Strategy Ideas to Remember
CREATIVE IDEA 1: Time-Based content is not a priority
TikTok videos' popularity is essentially focused on creativity and lower levels of the “timeliness” of the contents. TikTok does not show its videos' booklet dates unless you go instantly on the creator's page. As such, TikTok users can find videos from several months ago as easily as the videos procreated an hour ago. This is very advantageous for firebrands since older videos affixed can still have an opportunity to go viral in the future.
CREATIVE IDEA 2: Humor is a fool-proof win
TikTok is all about recreation, and videos often have a comedic mood in them. To effectively captivate the essence of the TikTok platform, labels need to let loose and inject some laughter into their affixes. Labels need to learn how to show different sides of their personality to grab the attention of TikTok-ers and shape them laugh with you and your posts.
CREATIVE IDEA 3: Quality over length troubles
The TikTok platform renders an excellent way to engage with brands on a whole new level. Symbol must concentrate on making tone content that will be able to generate a real significance and commitment with the TikTok audience. Since videos can still gain traction and virality several months after being affixed, firebrands have more incentive to make their video campaigns memorable.
CREATIVE IDEA 4: Metrics estimate are simpler
As of the moment, TikTok has a far simpler algorithm that tells informed about its customers than other social networks like Facebook. This implies that there is less data available to help segment video expeditions and quantifiably value their labels' jolt. Very than being very erudite about a video expedition, labels can think of the TikTok platform as a breeding grounds for ability. The quality of a brand’s video campaign content are eventually resolve the type of TikTok users that you attract on the platform.
CREATIVE IDEA 5: Make the campaigns challenging for useds
TikTok has changed the ball game on how symbols propose video expeditions. Other pulpits make it as easy as possible to engage with consumers, but it's often limited to single clink actions. This prepares information campaigns easily forgettable. In oppose, TikTok has a culture of accepting challenges. Its consumers are seeking to deplete the time and effort to create their content.
So if a hashtag challenge is deemed too easy, it will be more difficult for customers to participate since they could easily brush it off as a waste of time. Symbol don't need to be daunted at the thought of launching a challenging safarus. It would help elevate the brand's value even more as it sees off its audience's commitment to fulfilling the challenge.
Winning Brands on TikTok
One of the most successful beauty labels on TikTok, e.l.f. Cosmetics is returning on the video-sharing app with a brand-new world support called ” Eyes, Lips, Famous .” The show's name is a wordplay on the brand's famous” Seeings, Lips, Face” challenge on TikTok, which made over 5 billion views on the platform.
e.l.f. flattened out weekly episodes of a reality contest for potential perfection influencers striving for a $5000 exclusive knockout contract with the firebrand, including a year's supply of appeal pieces. TikTok users submit an application the evidence by following e.l.f.’s TikTok page and uploading a video that establishes why they should be chosen with the hashtag #eyeslipsfamous in the caption.
Expanding on their most popular TikTok campaign is a good move for e.l.f. Cosmetics since the label are participating their steadfast adherents from their original Eyes, Lips, Face challenge. Besides, interacting with elegance fanatics on the scaffold could help the brand raise awareness with influencer sell by tapping into a whole new generation of the information contained creators.
Pepsi launched its limited-edition beverage for Thanksgiving called the Apple Pie. It’s designed as a joyous refreshment touted as a “fall in a glass” beverage with a appreciation and aroma like a classic pasty through indications of cinnamon, crisp apples, and pasty crust.
As a limited-edition beverage, buyers is impossible to get their hands on the soda online by prevail Pepsi’s new social media sweepstakes with the #PepsiApplePie challenge on TikTok and Twitter. Love can post a video of the” greatest baking flunk” with the hashtag. Pepsi will choose their favorites, and wins will receive a 2-Liter bottle of Pepsi Apple Pie.
Pepsi chose to launch its Apple Pie soda as more of a marketing strategy than an income-generating one. As such, the campaign can help encourage marketings for consumers who are looking for unique sodas. With consumer spending on food increasing during the holidays, propelling a Thanksgiving-themed beverage could help Pepsi boost marketings and maintain its relevance among homebound consumers.
Doritos relaunched its beloved 90 s snack called the Doritos 3D Crunch for a limited period of time with brand-new flavors such as Spicy Ranch and Chili Cheese Nacho. To re-introduce the chippings to a whole new generation of consumers, Doritos launched a hashtag challenge on TikTok. Dubbed as #Doritos3DChallenge, TikTok users can post videos of themselves catching the Doritos 3D Crunch in their lips in the “boldest ways possible.”
Using the TikTok platform can help Doritos appeal to younger customers with altering tastebuds, such as the increased demand for spicy food during the COVID-1 9 pandemic. In add-on, the sales for snacks have been previously surged as consumers have started the dres of buying more groceries instead of telling from restaurants. Relaunching the chippings on TikTok can help Doritos build a loyal following on the app and spur the sales for its “new but retro” product for younger consumers.
Red Bull generally views an annual dance event, but this year, the symbol moved its game to TikTok, a social media programme that has been synonymous with dancing. Red Bull’s Dance Your Style campaign allows users to vote for their favorite dance videos on the app. Consumers can announce a video of themselves dancing to Get Loose Now by Black Eyed Peas with the hashtag #RedBullDanceYourStyle. Eight TikTok finalists will dance head-to-head against professionals pre-selected by Red Bull. The dance-off finals will take place in 2021, in anticipation of the end of the pandemic.
Red Bull originally started their Dance Your Style content in 2018, but this is the first time the occurrence was held primarily on social media. With TikTok successfully turning in-app dancers into influencers, moving their dance tournament on the programme can help the brand capitalize on new content founders and viral tendencies. In add-on, postponing the finale for 2021 can help Red Bull extend user engagement and build anticipation for the event.
Shakr is here to help your brand take a deep dive on TikTok!
We’re here to help you test the waters and control your expeditions with winning videos. Shakr will help you create employ video material that will help increase your brand’s visibility on TikTok.
Want to learn more? Schedule a uncovering announce with we are currently!
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