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As the United State goes through what is possibly the most controversial election in ages, we find ourselves in( needless to say) very partisan seasons. Really, one ballot found that a full 61% of Americans believe we are on “the verge of Civil War.” This is certainly hyperbole. But if “divided we fall” has any truth to it, we are certainly falling.
Added to these tensions is a pandemic that is driving more and more small businesses out of business and continue numerous people unemployed. At the same time, wage swelling is slow and income and wealth inequality continue to increase( even though they are the statistics given are often misinforming or overdone. And every metric of adherent division–most notably my Facebook feed–is basically off the chart.
Gurus Are Selling FOMO
And into this mess steps in a particularly annoying brand of individual, intent on lining their own pockets or padding their fragile ego by injecting content-consuming “normies” everywhere with a highly toxic dose of FOMO directly into their striatum.
I’m sure you’ve seen these jokers.
The gurus trying to sell their $ 10,000 direction on real estate investing( or cryptocurrencies or fell ship or Amazon FBA or epoch trading or some other multilevel marketing scam ). For some reason, their “educational videos” typically have a Lamborghini in them. Maybe representations from a Caribbean vacation, a few cases supermodels, an entourage of people in dress with sunglasses ambling decisively in slow motion. Someone’s probably inhaling a cigar( probably Cuban ).
It’s actually rather sad actually.
Many such leader have what seems to be an almost identical approach. Yet even with what looks just like a boilerplate sales pitch, numerous online gurus have gotten in behavior over their honchoes in all sorts of ways–from fixing up bogu credentials to forging income explanations to plagiarizing–whether plagiarizing other leader or trying to plagiarize their own students.
(For those interested in how the leader method parts, this video by James Jani has the best breakdown of the “fake internet guru” I’ve visualize thus far. It’s clearly worth checking out .)
One of the things that’s so refreshing about BiggerPockets is the fact that it evades “get-rich-quick” marketing, disreputable sales tactics, and high-ticket “trainings.” Instead of charge countless hundreds of dollars for mistaken promises it favors free school commodities and podcasts, as well as volumes that expense all of $20.
I’ve dealt with these gurus overcharging and absence essence before, but here, I want to focus more on their fakeness. The extreme but illustrative instance of Lee McKenna from a few years back is telling.
Keep read the essay now:
https://www.biggerpockets.com/blog/gurus-selling-fomo-strive-for-seemliness
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