We operate as a boutique within the walls of Ketchum
As a communications consultancy, we furnish penetrating manufacture expertise across walk, friendlines and leisure, paired with specialty experience that understands how important these industries are in driving economic swelling. We are not your typical publicists–we are brand purveyors and communications professionals firstly, some of us with MBAs in commerce and finance or graduate degrees in communications. We are the most creatively gifted consultancy in our manufacture, and our sector is responsible for Ketchum's most apportioned PR-led campaign. From representing destinations, airlines, attractiveness, recreational activities, entertainment offerings and everything in between, buyers rely on us to break through the sea of sameness and alter views to lure and retain the right audiences.
The Transforming Travelers Study
Professionals in Travel and Tourism understand the infatuation with broken off how crisis culture is redefining traveler behavior, allegiance and prices. And, for this reason, Ketchum Travel recently canvassed close to 4,000 Americans to understand the patterns in how travelers are reacting, reengaging with the world countries and redefining their evaluates when it comes to traveling during the nonstop disruption that comes with the COVID-1 9 crisis.
Truth is, and we have heard it many times, advance will never be the same. So, in the Transforming Travelers study, part of Ketchum’s Brand Reckoning 2020 study, we burrow deeper and questioned some unpleasant questions to gauge what travelers are truly feeling, thinking and planning. More here.
Our most popular tool. If you're a end or travelling symbol, where are you on our Rebound Roadmap? Responsible, strategic communications is a powerful vehicle that you should not be afraid to activate. The stops within the road are areas we’ve seen direction amid the pandemic. You can turn off paid, and many have, but made media and social chatter do not turn off, which is why communications is more relevant than ever. It’s a cost-effective way to inform, educate, and entertain your important gatherings during this time. Check out how we can help along the way here.
Survey: Travel Reporter Is fully prepared to a Strong Comeback
Many tourism and cordiality chairwomen are wondering whether pushing excursion right now is the right thing to do, and they’re unsure how it’ll resonate with media. Trust us, it’s a thought that runs through our chiefs always as communications consultants. Journalists are under extreme pressure to deliver quality reporting in an already oversaturated grocery, very. We cross-examine top correspondents( some who write for travel-specific publications and some who don’t) to learn about the stomach for reporting on all things tourism. Check out the findings here.
Report: How Travel Influencers are Shifting Gears Amid COVID-1 9
Among the many professionals lodged at home during COVID-1 9 have been travel influencers, whose livelihoods depend on the ability to visit new situates and share their experiences with their home communities. As the pandemic continues to shape the future of how we travel–and who we depend on to cause that travel–these influencers have been recalibrating their labels, content and business sits to keep generating the relatability, ingenuity, and legitimacy that exclusively they can deliver. But you don’t have to take our oath for it. In Ketchum’s latest “Ask an Influencer” Report, hurtle influencers open up about the impact of COVID-1 9, how it’s changed them, and how they expect the world to look on the other side of stay-at-home measures.
Ketchum Compass is our new digestible Q& A line featuring insights from trip/ friendlines/ vacation and country brand/ investment advertisement professionals across the globe to help guide others within the industry in the right direction or provoke hypothesis. Boasting five rapid-fire questions, each Q& A proposals an industry lead perspective to help you get to know a little about the experts who are driving their rebound.
* A Conversation with Flavia Santoro Trujillo, President of ProColombia* A Conversation with Kristin Fitzgerald, Marketing& Public Relations Manager, Six Flags Great Adventure* A Conversation with Jaime Miller, Executive Director, Uruguay XXI* A Conversation with Carla James, Director, Guyana Tourism Authority( GTA )* A Conversation with Ms. Rachel Loh, Regional Director, Americas, Singapore Tourism Board( STB )
Insights from our Travel, Hospitality& Leisure Experts
Check out our accumulation of POVs and recommendations from our hasten experts for ends and jaunt labels on how to steer COVID-1 9 😛 TAGEND
* Show Me the Money: What Destinations Can Do to Captivate Business Investment( October 20, 2020)* Lack of Travel Got You Down? Here’s How to Reconnect( September 17, 2020)* The Resurgence of Roadtrippers and How Your Drive-By Destination Can Leverage These Nomadic Wanderlusters( September 2, 2020)* The New Type of “Business” Travel is a White Space for Destinations and Hotels( August 18, 2020)* What Are We Willing to Sacrifice to End the Global Pandemic ?( August 12, 2020)* Why Taking PTO this Time is Crucial and How End Can Help( July 28, 2020)* An Evolved Meaning of “Responsible Travel”( July 25, 2020)
Ketchum Travel, Hospitality& Leisure in the News
* The Boston Globe: Travel Destinations Start Strategizing How to Get Consumers to Come Back* New York Times: Shhh! We’re Heading Off on Vacation( also incorporated in the Baltimore Sun, Chicago Tribune and Sun Sentinel)* PR Daily: Microsoft Eyes TikTok Purchase, Men’s Wearhouse to Declare Bankruptcy, and Nordstrom Spouse with Influencers on COVID-1 9 Message* Media Post: Americans Follow Other Travelers, Not Companies, Given COVID Concerns* Hotels.com: COVID-1 9: Sternlicht Talks Future Demand | The Transformation of Loyalty* Luxury Daily: Focus on Hospitality Element Vs. Simply Sanitation Measures for Travel to Rebound* Travel Agent Central: Stats: 80 Percent Of Americans Would Pay More For Privacy During Travel* PR News: United Abolishes Change Fees in Airline PR Grab
Diversity and Inclusion within Travel, Hospitality& Leisure
We’re proud and humbled to donate communications expertise to our chosen pro bono partner, Black Travel Alliance, in supporting our joint operation of ensuring equal representation of POC within the world tourism industry. Together, we were able destinations and hasten symbols achieve inclusivity aims while strengthening external and internal diversity endeavors. Don’t hesitate to reach out.
Get in Touch
If interested in sitting down( virtually !) to discuss how our crew can be of service to you- we’re here to help!
Bettina Garibaldi is a elder vice president within Ketchum’s Travel, Hospitality& Leisure sector in New York. She delivers years of experience contributing integrated market communications expeditions and is an expert at construct and heightening destinations, wandering and friendlines labels through media relations, buyer involvement, and strategic partnerships and phenomena. She has a Masters from NYU in corporate communications and has received innumerable best-in-class gifts for safaruss she’s spearheaded–including Ketchum’s most awarded PR-led campaign for one of her end consumers. She’s primarily from Argentina and fluent in Spanish. Her motto is: collect special moments , not things.
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