The Year of the Employee Influencer -

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A year into the pandemic, employees aren’t “returning” to work–they’re redefining it. In this charged environment, the dual capacity of the workforce as both public and preach has never been more crucial. Whether these key stakeholders work on the front line, in the back office or what may now be a permanent home office, work participation is more essential than ever to business execution and firebrand reputation.

I recently participated on a PRWeek Convene panel moderated by PRWeek Managing Editor Gideon Fidelzeid along with Ketchum client Josh Thomas, VP of Communications for Target, and Soon Mee Kim, Chief Diversity, Equity& Inclusion Officer, OPRG. We explored the ongoing converts caused by the pandemic, why business need to embrace and reinvent the employee experience and how to leverage the potent internal influencers who shape employee booking and retention.

Below is a short clip of some of our revelations, including obtains from Ketchum’s New Essentials: Manipulating Lessons from a Time in the Pandemic study, which explores the startling switches in what works require from their company.