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The Complete Guide to Using Twitter to Grow Your Business

using twitter grow business

At one point or another, you’ve probably asked yourself if Twitter is actually helpful for proliferating your business or if it’s a total waste of time.

The truth is, it’s only supportive in terms of promoting your symbol if you know how to use it in the right ways.

When I first started on Twitter, I didn’t know much about ripening my call on the platform.

After some succeed, I now have over 380,000 adherents. It didn’t happen overnight, though. Like my header portrait says, you’ve got to realize your own luck.

neil patel screenshot use twitter to grow your business

Here’s how you can harness the social capability of Twitter to gain admirers, fans, and customers who love your products and services( and what you have to say online ).

But first, you’re going to want to set measurable purposes before diving in. You need to outline exactly what you want to get out of using Twitter.

Set Twitter Point

Without set milestones, you’re more likely to form mistakes.

According to Sprout Social, the number one challenge for social media is ROI.

Why? Because a lot of businesses are announcing material to Twitter and hoping people interact with it.

Posting without a programme doesn’t work. You need to set aims and milestones you want to achieve so you can customize your posts accordingly.

According to HubSpot data, 65% of businesses say generating heads is their biggest challenge when it comes to marketing. Why not try using Twitter to overcome this difficulty?

Here are some examples of goals you might want to achieve 😛 TAGEND

do more trafficgenerate better-qualified leadsprovide faster customer servicebuild a followingnetwork

Once you’ve related your goals, choose specific attainments for each one.

These could be things like keeping your response rate above a percentage, generating a certain number of pass from Twitter, etc.

Be sure to pick a deadline for each purpose, whether it be quarterly, monthly, or weekly.

Then, measure activity and line purposes with a tool like Google Analytics.

google analytics to track twitter effectiveness

If you follow these gratuities and establish meaningful aims, you’ll have more than a random Twitter account with high hopes and low-spirited results.

Once you placed your goals, you’ll need to start interacting with the right people.

Gain Exposure with Twitter Chat

Your main question when it comes to Twitter is probably, “How can I get more followers? ”

But the thing you really should be focusing on is how to get more active Twitter admirers. The amounts don’t mean anything if your followers aren’t participating with you.

The answer to gaining active adherents is Twitter chats.

That’s how you can grow your following and amplification the attention of users who have more popularity than you.

Plus, they’re conversational. People use Twitter to talk to one another and have a dialog about specific topics they’re interested in.

They don’t simply use it to view content. People use it to talk about and share ideas.

twitter chat example how to use twitter to grow your business

Users engaging in chitchats are the ones who will retweet your berths, responded to your tweets, and get your account out to their audiences.

That’s why it’s important to look for existing Twitter converses in your the enterprises and jump into the conversation.

Reply to parties and be sure to@ them in your response, so they’ll be understood that you’re talking to them.

Or, look for influencers in your industry to connect with using a tool like Buzzsumo.

If you can’t find any Twitter converses on issues related to your line of work, exactly start your own.

You can go a step further and use a implement like Canva to make a graphic so your berth will stand out.

use twitter for your business create images with canva

Once you’ve built joinings from several chats, be sure to follow them, favorite and retweet their content, and engage in what they have to say.

The key here is to build relationships so people will remember you and your brand.

People will engage with your material if it’s communicative, friendly, interesting, unique, or even humorous.

Just take a look at Wendy’s famous “ #NuggsForCarter” Twitter interaction, for example.

nuggs for carter how to use twitter for business

Once you’re posting communicative material, you’ll also need to create a schedule for your tweets.

Create a Tweeting Strategy and Schedule

You’ve got to have a posting schedule for your Twitter account so you know what you’re going to tweet and when you are going to Tweet .

Keep your Twitter post schedule in knowledge when you’re adding to your editorial content calendar.

And remember to tweet link to your content more than just once. Posting a single time is a big mistake that tons of brands oblige on Twitter. Reposting content will bring in massive develops.

how to use twitter to grow your business double your traffic on twitter chart

Reposting is important because not everyone will see your content if you only announce it formerly. It’s important to gap out tweets so you’re on people’s timelines at a constant rate.

But how do you know exactly when you should tweet?

There are tons of tools out there that can tell you the optimal experience for you to share content online, including Twitter’s Revelations Tool which will tell you when to tweet by used to identify when your partisans are most active.( We’ll talk more about supportive Twitter tools last-minute .)

twitter analytics tool how to use twitter for your business.

In addition to planning material for each day of the week and resharing it, you should plan seasonal material, too.

For example, you should start thinking about special tweets and material for Christmas by late November and early December.

The same becomes for Thanksgiving- and Halloween-themed affixes, too. Come up with some unique seasonal content you can share when hashtags like #Christmas are trending.

Don’t forget to promote your tweets, very. Here’s how.

Use Twitter Ads

There are three different types of Twitter ads 😛 TAGEND

Promoted AdsFollower AdsTwitter AmplifyTrend TakeoversTwitter Live

Promoted Ads

These are regular tweets you can display to users who aren’t previously following you. Consumers can like and retweet them just like they would with non-promoted tweets.

use twitter to grow your business ad example

With promoted tweets, you can reach users who don’t know about your symbol and share material that’s previously doing well online.

These tweets will show up in search results and in the timelines of the users you target.

Follower Ads

Promoted notes put you in the spotlight so you can gain followers.

grow business with twitter follower ads example

Your account will show up in targeted users’ timelines, search results, and suggestions.

Twitter Amplify

Trending topics appear on the Discover tab, Twitter app, and on the left-hand side of your dashboard.

With Twitter Amplify, you can align your video material with the most relevant publishers on Twitter.

twitter amplify example how to use twitter to grow your business

There are two different ad formats, either pre-roll or sponsorships, which are a 1:1 pairing with another Twitter publishers.

Twitter Takeovers

This is a premium, mass reach ad that takes over customers Timeline and the Explore feature with an ad at the top of most users’ feed. You can choose a timeline take over for peak contact or a trend takeover, which sits an ad on the Explore tab.

These are pricey, but have a massive contact.

twitter trend ad

Twitter Live Ads

Twitter Live can be used to share real-time videos on Twitter. Twitter Live ads do exactly what you’d expect — they allow you to promote live videos on the programme to increase engagement( and income followers !)

Choose the Right Types of Ad Campaigns

You can choose Twitter ad campaigns based on your objective, and you can select which solutions you want to pay for within each campaign.

For engagement expeditions, for example, you were able to simply promote tweets like I already mentioned. You merely pay for each initial participation per used, so you’re only compensating when someone interacts with the tweet.

For intuitions on promoted tweets that don’t end in booking, you won’t pay anything.

Here are the different ad blitz types.

Followers: Promote your note and pay for each customer that follows you.Awareness: Promote tweets to a large audience. You pay for notions with this type of ad.Video contemplates: Promote a video and pay for the number of users who viewpoint it.Website clicks/ changeovers: Promote tweets to beings you want to visit your place. Here, you compensate per clink, but you can track changeovers and include buttons, videos, or carousel ads.

twitter website ads how to use twitter to grow your business

Re-engagements/ App installs: Promote tweets to users who haven’t expended your app in awhile, or to users who haven’t downloaded your app in the first place.

Lead generation: Promote tweets to gather pass.

lead generation ad example on twitter

You’ll pay for each produce collected and you can allow users to share their email, Twitter handle, and specify right in the app. You can download the listing later.

Out of all these options, one of the most important is harnessing the supremacy of Twitter video.

Use Twitter Video

Video has become immensely popular in the content world with 94 percent of purveyors who utilize video planning to continue. Currently, 60 percent of businesses implement video in their marketing programmes.

video marketing stats twitter for business guide

Twitter probably isn’t the first thing you think of when contemplating video marketing, but there are various options for using videos on the platform.

One is native videos. This piece tells you record videos( as long as 140 seconds) and upload them to Twitter.

You can also go live on Twitter, which I mentioned previously. This is ideal for live events, like meetings, podcast enters, and webinars.

Users can still watch the recorded video after the live flow ends.

Adding videos to your Twitter marketing tries is definitely not a waste of time.

Run Contests on Twitter

Twitter contests will allow you to convert your partisans to email precedes and turn them into paying customers.

Plus, there’s almost no limit to how many types of competitions you could potentially run.

You could nurse a random proceeding, sweepstakes, contest, and so much more.

twitter contest example

It’s wise to pick a race type based on the marketing goals you want to achieve with it, though.

Here’s how you can run a Twitter contest from start to finish.

1. Decide Which Type of Contest to Run

You’ll want to begin by selecting which kind of rivalry gratifies your goals.

If you want to grow your email index, for example, a sweepstakes might be the way to go. If you’re trying booking, a controversy might work better.

2. Select a Prize

The prize will be what causes users to get involved in your contest.

Make sure you choose a booty which are relevant to your manufacture in one way or another. This will keep the end goal focused on you, your business, and those interested in it.

twitter for business context example

For example, you could give away one or more of your products.

Giving away something that isn’t related to your fellowship, like a laptop, might support more beings to enter, but they probably won’t be very good leads.

3. Create the Contest

Build a controversy entry page that’s interesting and easy to steer. If it’s too difficult to enter, parties will sounds away.

4. Promote the Contest

Now that you’ve established the contest, you’ve got to share it.

Promote it through a series of paid poles to get people interested and to widen the reach of the contest.

Here are some other easy natures you can promote your game to make the most of it 😛 TAGEND

Share the race on Facebook, LinkedIn, Instagram, Twitter, Reddit, and where ever your gathering is active on social media. Email your customers about the contest. They’re likely to enter and share with friends.Make a Twitter ad to reach customers who aren’t following you. Target the ad to parties in your demographic.Consider creating a press release explain your material and business, then mail it to big media organizations.Add a banner about the contest to your website. Link to your contest page on your locate so guests will see it when they are on your page.

5. Monitor the Contest

You want to see how your race is doing as it’s scurry so you know if you’re meeting your goals.

That way, you can tweak details and adjust the contest in real time.

You can use Google Alerts to do this. Just set up an alarm to monitor any mentions of your competition across the internet.

6. Follow up After Choosing a Winner

Once your controversy is over and you’ve picked a winner, you want to keep the buzz going.

Take advantage of the contest coming to a close to promote your Twitter account.

You can do this by sharing who the winner was on your Twitter account or website, sends to a follow-up email to thank those who entered, sharing details about future struggles, and more.

This will generate attention toward your label long after your contest has come to a close.

Automate Your Efforts with Twitter Tools

Now you know exactly how to use Twitter in all the right ways to grow your business.

Next, you might want some additional tools, besides the ones already mentioned above, to meet the process a little easier.

And perhaps more importantly, they’ll make it less time-consuming.

Here’s a shortlist of tools that are excellent for automating various treats on Twitter and constituting your experience with Twitter marketing a little more seamless.


This tool is perfect for planning Twitter announces, checking mentions, and more.

best twitter tools for businesses tweet dec


This service is very similar to TweetDeck, as it lets you schedule tweets in advance — plus you can track keywords.

tools for twitter for business social oomph


This tool causes you monitor all your social media charts from one location.

hootsuite for twitter tools


This service gives you stretch your social reach and explore your Twitter analytics.

follower wonk twitter tools for business

You can find out who your followers are, choose their orientation, and more. You can also share your reports and compare your social graph to other users.

No matter which tool you have selected, you’ll scrape time and campaign off your daily Twitter marketing agenda.


If you’re wished to know whether Twitter is actually helpful for originating your purchaser basi, the answer is yes- but you have to use it in the right way. Even I had to work at it.

Once you set perceptible marketing objectives, you’ll have an outline of why you’re expend Twitter in the first place. Your goals will restrain you on track during all your Twitter campaigns.

Gain Twitter admirers by engaging in conversational Twitter converses and use Twitter ads to your advantage. Promote your tweets, note, or industry-related trend.

Run a Twitter ad, and don’t forget to devote special attention to video.

Hold struggles to generate a buzz around your products and services, and follow up with clients after the contest has closed.

Finally, retain to automate your efforts with Twitter tools that will save you duration and energy.

How have you gone about utilizing Twitter to grow your business?

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