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How to Pre-Launch on Instagram: The Inside Story of Jot Coffee’s Social Media Strategy

Launched in April 2020, Jot Coffee, a newly launched DTC( direct-to-consumer) chocolate label, has quickly picked up steam as the brand-new at-home coffee brand that extradites an exceptionally delicious suffer, both in-person and digitally. But how did they manage to generate so much interest and turmoil for their propel? Read on for a behind-the-scenes look […]