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The pandemic has obliged it increasingly difficult for companies to facilitate in-person occasions. That has been especially relevant for companies that want to build community — like Real Connections SoFla.
The company previously focused on in-person wellness occurrences. But it has recently noted a channel to provide community value online. Read all about the business in this week’s Small Business Spotlight.
What the Business Does
Offers occasions and an online community for healthy living.
Founder Jess Pfeffer told Small Business Trends, “We are a holistic geniu organization and holistic online community. Our mission is to spread health and wellness tips-off, implements and techniques to help you live your best life.”
Business Niche
Providing authentic experiences.
Pfeffer says, “Each teacher is fierce about their topic, education, and desire to serve the community.”
How the Business Got Started
As an events business.
Pfeffer develops, “Last year I propelled this business as an in person event located society. With a background in occurrences, education, and networking I wanted to elevate all of the holistic practitioners in my life that are talented and fierce but don’t always cherish the backend business aspects.”
Biggest Win
Pivoting to an online business model.
Pfeffer explains, “Due to COVID we are on pause of in person events. At first I wasn’t sure it would work. But realizing how many beings are working from dwelling, at home with their minors, this is a great opportunity for the community to still feel connected.”
Biggest Risk
Changing the business model.
Though it aimed up works out, it could have been a disaster.
Pfeffer lends, “We could have lost interest from our community. The purpose arise ought to have been made this business unviable.”
Lesson Learned
Grow from each experience.
Pfeffer says, “I wouldn’t change a thing. Each pace has originated me develop not just professionally but personally. I have stepped out of my consolation area. And “workin on” my own learning and changing from it all.”
How They’d Spend an Extra $100,000
Growing the audience.
Pfeffer illustrates, “I would use it to offer these castes to a population that can’t yield all of the member states. I would use that resource to get more commerce to a wider audience. And I would pay each teacher a lot more money for their time.”
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Image: Real Attachment SoFla, Jess Pfeffer
This article, “Spotlight: How Real Connections SoFla Pivoted from an Occasions Company to Online Community” was first published on Small Business Trends
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