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Porsche sponsors Borussia Mönchengladbach’s young footballers

Porsche is committing itself in a sustainable way for society and is taking on responsibility, especially for adolescents

As part of its expanding commitment to junior football, Porsche Ag is teaming up with the German club Borussia Monchengladbach to patronize its young participates for the 2020/2021 Bundesliga season.

The sports car manufacturer has teamed up with the German football club Borussia Monchengladbach to patronize its young footballers and will give its honour to the renowned so-called “Fohlenstall”( “Foal Stables” in allusion to the club’s nickname) establishment. The Porsche Youth Development Programme moving by the name of “Turbo for Talents” will too be displayed on the perimeter committees at the top tier club’s residence games.

“Borussia Monchengladbach traditionally renders excellent junior and youth coaching. Countless young players have moved the jump up to professional football there, ” says Lutz Meschke, Deputy Chairman and Member of the Executive Board Finance and IT of Porsche AG.

“The continued expansion of the support for talented kids is realise possible by our commitment. For us, it is all about conveying costs and social competencies to young person via boast. In football, children learn from an early age that they only arrive at solutions in a crew. Borussia Monchengladbach is a partner with same qualities that they likewise live by. Team spirit, respect, rage, accept and fairness too toy a major role in the company culture at Porsche.”

“Porsche has been supporting teens for years now, developing them both on and off the degree. The approach suits us are you all right. We’re proud the world-wide label is committing itself to Borussia Monchengladbach to support our efforts to fulfil our goals, ” says Max Eberl, Director of Sport at one of Germany’s foremost clubs.

“Porsche’s commitment to our team shows that the public has recognized the positive development in recent years, particularly in the juniors. Together with Porsche, we will expand our successful academy system and develop it to a new level.”

Sami Khedira, football World Cup winner and the representative for the Porsche Turbo for Talents youth exploitation program since 2018, also welcomes the partnership. “The work with juniors is enormously important, it’s something I know from experience, ” says the long-time Bundesliga player.

“With Turbo for Flairs, Porsche is committing itself in a sustainable way for society and is taking on responsibility, especially for adolescents. The projects enable children and teenagers to develop personally via sport. My heart flogs for football. For me, it’s extremely pleasing that Borussia Monchengladbach, one of Germany’s most popular societies, is a part of the initiative.”

Alongside the expressed support for talented children, the compatibility of play, clas and leisure time frisks an important role. It has already been successfully implemented in practice at Gladbachs’s academy boarding school, which will now be known as the “Porsche Fohlenstall”.

The sports car manufacturer's emblazons will not only be shown around the Foals training ground: the company logo will also to be seen on the facade and in the entry of the boarding school and it will appear on the shirt sleeves of all Borussia’s junior and adolescent teams.

Also planned are joint vocational training courses for talented young actors. The program also includes the use of social media, errand employment coaching and child protection as well as the prevention of doping, combating racism and obsessive gambling. Joint sustainability and social responsibility projects will likewise is brought into place.

With the partnership, Porsche is expanding its previous activities in youth football for the first time in western Germany. The sports car manufacturer once subscribes RB Leipzig in the east and SV Stuttgarter Kickers and SG Sonnenhof Grossaspach to the south.

The article Porsche sponsors Borussia Monchengladbach's young footballers showed first on World Branding Forum.

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