Make money online

Optimize Performance to Get More From Your Marketing Efforts

You’ve likely see someone say they’re good at multitasking or even consider yourself a great multitasker. Simply framed, multitasking is the act of accomplishing two or more undertakings at the same time. However, this assertion is fundamentally flawed as the ability cannot entirely focus on two projects simultaneously. What happens is that, during multitasking, the brain effectively switches from one task to the other with a big loss in productivity by as much as 40%. Instead of attempting to multitask, sharpens all your efforts on the “right” tasks done correctly to optimize performance.

optimize performanceImage courtesy of Zipboard

Why parties multitask

Some beings think they’re great at multitasking because they can, in fact, reduce productivity loss by moving more seamlessly between exercises. For illustration, Linda Pawlik Picardo, an actress, contractor, and practice jewelry parts manufacturer, has been successful in all those areas because of her ability to multitask efficiently. But most of us mere mortals cannot multitask efficiently and, instead, meeting some issues such as split focus, an inability to prioritize, and burnout.

A rather large body of research supports the inability of beings to effectively multitask. Despite this evidence, parties continue to multitask, with Millenials switching between stages 27 experiences an hour, thus destroying their accumulation. Even as I sat down to research and compose this berth, I defended my normal predilection to check my email every time a brand-new word sounded( of course, as a marketing professor, I face the demands of college students who think we do nothing all day except scan our email waiting to answer their missives and queries immediately and thoroughly ). So, if we know how ineffective multitasking is, why do we continue to engage in the practice?


We crave the stimulation that comes from switching tasks as we become readily tolerated with a single project. It’s the same reason why my college students wait until the last minute to get an assignment ready for submission — the stress and feeling heighten their stimulant, even if that’s negative stimulation. Multitasking provisions more than precisely foreplay, it provides instant wages( ie. exhausting that email casket as soon as something comes in gives you the instant gratification of an empty-headed mailbox ). Multitasking also addresses our extreme need for variety.

Negative outcomes from multitasking

The cost of multitasking contacted millions of dollars worldwide, according to a recent study by Bryan College. Over time, according to that study, persistently swapping from task to task abbreviates IQ by 15 spots, lowers feeling ability, and increases brain concentration. In an organizational setting, multitasking ensues in poor decision-making, stress, mistakes, and paucity of productivity. In a worst-case scenario, distraction can lead to injury or death, especially when operating equipment or working in dangerous conditions.

Of course, some multitasking is normal, so we shouldn’t throw out the concept without considering the context. For instance, working out to music actually heightens mood, abbreviates the negative attitudes toward exercise, and a fast cadence actually increases employ causes. Doing mindless errands like folding laundry or determining cookies readily accommodates conversation.

connected consumer

Image courtesy of MDG Advertising

In a marketing context, multitasking is common when consuming content. We call these folks connected buyers because they’re attached to multiple screens at the same time. And, while this hyper-connectedness amuses them and compiles it harder for advertising to reach attention and recall requirements, it does allow users to see a commercial-grade on TV and say it online abusing their iPad or portable device.

Optimize rendition instead of multitasking

To prevent these potentially negative impacts and improve your productivity, consider the following methods of enhancing your skills.


To optimize performance, you need a schedule to keep you on track. This serves as a roadmap for the activities of the day and be incorporated into a to-do list as well as other implements such as Pert charts or timelines to ensure you undertake elements of a project to ensure completion by the deadline. As the day progresses, follow the following schedule and check things you have accomplished off the to-do list so you can better focus on what is left to accomplish. It is imperative to have all your activities documented and tracked.

If you run a unit, implements like those listed in the graphic at the top of this upright facilitate schedule and cope tasks for a crew so that each member can easily determine what enterprises they must accomplish as well as seeing how the overall job is going. That room, if a unit representative is ahead of their planned assignments, we are to be able to( and should) trying to reach team members who are falling behind to ensure the project is finished on time.


We all have a tendency to prefer certain tasks over others and we naturally favor tasks we experience over those we detest( that’s why there’s always a mad rush to file duty that requires post offices have staff on hand to accept tax returns up until midnight on the tax deadline ).

pert chart

Image courtesy of Creately

However, doing opted tasks often doesn’t translate to meeting deadlines. Instead, use a Pert chart like the one on the left to prioritize tasks that impact delivery. You often find a critical path of tasks that has the ability to help you meet your deadline or, if not prioritized properly, miss the deadline. If you prioritize assignments along the critical path, you’ll likely meet your deadline. Then, exploit any additional season available to perform additional tasks needed to meet promises.

Perform similar tasks together

During multitasking, you switch your focus a great deal. And when the focus and cognitive elements of each task are quite different, it makes longer to effectively swap between projects. But if the tasks are similar, then it draws much more sense to perform the tasks together. For instance, you can create an entire week of poles by doing them all at one time rather than setting up a age every day to craft the next day’s affixes. Other tasks such as resizing likeness, forming email photocopy, and penetrating record records are best done all at once.

Part of the benefit of combining chores comes when you save era navigating to and logging in to the software used to accomplish the task and part of the benefit comes through focusing on a single opinion. Hence, you can set up all your email broadcasts for the month in a single sitting.

Avoid distractions

Distractions at all levels reduce efficiency and productivity. Everyone has different distractions, which means you should know what things can draw your focus from your work and make sure you eschewed or limit them. The relative absence of distractions illustrates, at least in part, why wreaking from dwelling resulted in higher levels of productivity as parts closed due to Covid controls. A recent study found that lockdowns facilitated optimize operation by virtually 49 times each day.

Although there are benefits from loose interpersonal interactions that occur in the average office, too much interaction is a distraction, albeit a welcome one for many parties. So, if you face a deadline, keep your door closed or upright a sign on your cubicle saying you can’t talk until a certain time. If someone’s conversation is agitating, politely ask them to move away from your desk. If you find children persistently ask for snacks, try setting a scheduled snack time and don’t supply snacks except during that time period.


In the modern world of work, where everything is fast-paced, you must optimize performance to stay in the game. Try these tactics to help.

Read more:

Leave a Reply

Your email address will not be published. Required fields are marked *