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Search engine optimization (SEO) is the process of optimizing your website to be found by the search engines. The main aim of SEO is to increase the number of visitors to your website. The more traffic you have, the higher your chances of selling your products or services online.
SEO has been a popular topic among webmasters and bloggers for many years now. It’s important to note that there are two types of SEO; On-site SEO and Off-site SEO.
On-site SEO
On-site SEO refers to optimizing your website for the search engines. This includes all aspects of your website such as the content of your articles, the links pointing to your site and the way your website is designed.
Off-site SEO
Off-site SEO refers to optimizing other websites in order to make them rank high in the search engines. You can do this by writing articles and submitting them to article directories, blogs and social media sites. You can also pay for ads in these sites in order to get your website listed in the search results.
Keyword Selection
When you’re trying to optimize your website for the search engines, it’s important to choose the right keywords. These keywords should be short and relevant to your site. They should also be used in the title and the description of your articles.
Long-tail keywords
Long-tail keywords are keywords that are searched for less frequently. They usually have fewer than 3 words. In order to find long-tail keywords, you can use keyword suggestion tools like Google AdWords Keyword Tool and WordTracker.
Traffic generation
Once you’ve optimized your website for the search engines and you’ve chosen the right keywords, you need to promote your site in order to generate traffic. This can be done by writing articles and submitting them in the appropriate directories. You can also pay for advertising in the search engines.
These are some of the most common questions asked by beginners when it comes to Search Engine Optimization.
