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Google I/O: New Ways to Put Users at the Center of Your Apps and Payments

I/ O is a supernatural age at Google. Each year, thousands of makes gather in Google's backyard to share new product ideas and learn about our latest innovations in compute. We're meeting at an exciting time for the developer community. It's a experience when consumers have more choices than ever before–like where to browse, what to watch, which plays to represent and how to communicate with friends and family. Your concoction needs to stand out. You need tools to help your business grow. And you need to make sure your users are happy. We think we can help. This afternoon, my team and I will share 3 new innovations for developers to make it easy for consumers to pay for your services, improve productive businesses and grow your used cornerstone. Check out our live creek here or at the end of this affix. Enabling users to pay with GoogleStarting today, our suite of pay mixtures are likely to be expanding. The Google Payment API enables brokers and developers to turbocharge checkout changeover by offering your customers an easy way to pay with recognition and debit card saved to their Google Account. Users will have multiple Google payment alternatives at their fingertips, like a ascribe or a debit card previously saved via Android Pay, a payment card used to transact on the Play Store or a structure of remittance collected via Chrome. And they'll be able to use these saved payment alternatives in third-party apps and portable areas, as well as on Google Assistant when they are on-the-go.Paying with Google for Panera Bread on Google AssistantFor consumers, this represents faster checkout. Now they'll never miss a transaction because they're stuck on a bus and don't want to pull out their credit card in front of strangers. They'll no longer experience the tendernes of stumble on a sale that results at midnight when they're tucked in berthed with their credit card out of reach. Users can save term and headache by expending approval and debit card they've already saved to their Google Account whenever they check the option to pay with Google on supported apps or sites.For developers, this API is a significant innovation that can enable faster checkout, drive more transitions, increase auctions and shorten abandoned carts–all with a simple integration. Learn more about our Google Payment API here. Earn more from your apps with the brand new AdMobPeople turn to their mobile devices throughout the day to shop, communicate and stand entertained. For developers, in-app obtains are one way to monetize. Ads are another way.AdMob was built to support the app ecosystem. With over 1 million apps across iOS and Android, AdMob has paid over $3.5 billion dollars in ads income to makes. But there's more we can do to help you succeed.Today, we're introducing a absolutely redesigned AdMob. Rebuilt from the ground up, AdMob is now simpler to use and hands richer insights about your users' in-app ordeals. Simpler to use: We've exerted Material Design to all aspects of the AdMob look and feel to deliver an easy-to-use and intuitive experience across the entire platform–on mobile and desktop. You'll get more be done in order to less period. Below you can see how easy it is to pick an app that you're monitoring, check out its key metrics and then promptly take action to fine-tune its performance.Redesigned AdMob experienceDeeper insights: We've also integrated Google Analytics for Firebase into the core of the redesigned AdMob so you have quick access to the metrics that matter most for your business. Once you linkyour AdMob and Firebase accountings, you'll have access to detailed ad income data and user penetrations like time spent in the app and in-app purchases–all in one place.Google Analytics for Firebase dashboard in AdMobKnow your used, find your customer with Universal App CampaignsEarning money from your app is one piece of the riddle. You also need to think about how to grow your customer cornerstone. Google's app inventions have delivered over five billion installs from ads and we are now helping makes drive over 3 billion in-app happenings per quarter–like users computing something to their cart or reaching elevation 3 of a game. Developers have gravitated toward Universal App Campaigns( UAC) as the “one stop shop” campaign type that scales your reach and maximizes app positions across Google's largest belongings: Google Play, Search, YouTube, Gmail and the Display Network. UAC squanders Google's machine learning technology to evaluate countless signals in real day, refining each ad to help you reach your most engaged customers. We're continuing to double down on UAC, with all new innovations being built into UAC to make app promotion even more effective. Engage useds in key instants of discovery with new UAC placements in Google Play Android reaches more than 2 billion active machines every month, with Google Play available in 190+ countries around the world. It's the place customers come to discover brand-new apps and plays. Beyond searching for apps to try, useds are increasingly browsing the Play store and acquiring recommended to new apps. To cure those consumers detect more of your apps, we are introducing new ad placements on the home and app listing sheets in the Google Play Store. These new placements, available alone through UAC, help you reach consumers in “discovery mode” as they swipe, tap and scroll in search of their next favourite app. New ad placements reach users browsing in Google PlayDiscover more of your best useds with brand-new entreat alternatives in UAC Some users are more valuable to your business than others, like the players who level-up in your sport or the steadfast travelers who book several flights a few months. That's why we're expanding Smart Bidding strategies in UAC to help you acquire more of these high-value customers. Exercising Smart Bidding, you can tailor orders for your unique business goals – target cost per acquisition( tCPA) or target return on ad spend( tROAS ). UAC hands the title consumers based on your objectives: installs, episodes and, coming soon, appreciate. This update starts wheeling out to iOS and Android makes and advertisers in the coming months. Introducing App Attribution Partner, a brand-new measurement planned Many makes rely on third-party measurement providers to measure the impact of ads and advantage valuable penetrations about how consumers be participating in your app. To help you take action on these penetrations in a faster and more seamless way, we are introducing App Attribution Partners, a new platform designed to integrate data from 7 world-wide companionships right into AdWords.Welcome to adjust, Adways, AppsFlyer, Apsalar, CyberZ, Kochava and TUNE … we're thrilled to have them onboard! AdWords' integration with these partners ensures that you have consistent, reliable and more granular data whatever it is you inspected app metrics. Now you can take action with confidence and stay on top of your business performance.As shoppers live more of their lives online, it's increasingly important for makes to build user-centric suffers in all that you do–from the apps you design, to the experiences you deliver, to the ways you help people transact. We know it's not always easy, so Google is here to help.We look forward to continuing on this journeying with you. Posted by Sridhar Ramaswamy, Senior Vice President, Ads and Commerce

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