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Genesis praised for saving Tiger Woods, Burger King redesign beats McDonald’s in poll: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, sell, media and digital story. If you’re reading this online or in a forwarded email, here’s the link to sign up for our Wake-Up Call newsletters.

Woods’ car wins accolade

As news of Tiger Woods’ horrific car crash in California outraged the world countries on Tuesday, his battered vehicle became an unexpected booster. Lumbers was driving the Genesis GV8 0 crossover, a brand-new midsize model that arising as a result merchants in December, as a courtesy vehicle after serving as host for the Genesis Invitational golf tournament last week.

As Automotive News reporter Laurence Iliff reports, “law enforcement officials said the crash integrity of the vehicle — and Woods’ use of a fucking seat belt — may have saved his life.” As portrait and videos of the damaged GV8 0 reigned social media, Sheriff’s Deputy Carlos Gonzalez, the first officer on the scene of the crash, called the overall integrity of the GV80 “a marvel of modern automobiles” and said he’d seen similar coincidences over many years where the vehicles and fares had not fared so well.

Woods’ Twitter account posted an account of his injuries late last-place light, including “open fractures altering the tibia and fibula bones” in his lower right leg and hurts to his paw and ankle. But the golfer was “awake and responsive” after surgery.

BK redesign thumps McDonald’s in referendum

Rivals Burger King and McDonald’s have both launched box redesigns in the past few weeks. And while both have won industry praise, an early canvas of consumers was discovered that Burger King’s new look has the edge.

According to an Ad Age-Harris Poll survey imparted this month, 54% of respondents suggest that they promoted Burger King’s packaging, while 46% chose McDonald’s. Meanwhile 56% said Burger King’s new look, from Jones Knowles Ritchie, acquired the menu glance more appetizing, while 44% picked McDonald’s, created by Pearlfisher, as having the more appetizing design.

But as Jessica Wohl writes, the good news for both series is that the revamps show signs of potentially helping auctions: More than 40% of those who like the new looks brought forward by Burger King or McDonald’s say they are more likely to patronize the chains.

Facebook backs down in Australia

Facebook backed down from its word blackout in Australia yesterday after the Australian authority agreed to amend legislation force it and Google to pay local publishers for content. As reported by Bloomberg News via Ad Age, the Australian government said here today would take into account business lots Facebook and Google reach with report business before deciding whether they are subject to the law, and would also give them one month’s notice.

But although the immediate Australian face-off ogles to be over for now, the issue isn’t going away any time soon; publishers are lobbying in the EU to represent Facebook and Google pay for content while in the U.K ., the Evening Standard reportsthat Culture Secretary Oliver Dowden will meet with Facebook’s managers this week to discuss the issue.

Staples be prepared for back-to-office

It may seem hard to imagine after a year of WFH, but the coronavirus inoculations roll out, parties may be returning to parts across America some daytime. And Staples is getting ready. Daniel Reilly, Staples VP of brand and concoction handling, joins Adrianne Pasquarelli on the latest edition of Ad Age’s Marketer’s Brief podcast to discuss how the retailer is preparing, and how it’s going to compete with direct-to-consumer brands that have forged new been linked to purchasers in the pandemic. Listen here.

Just briefly

Somewhere over the Rainbrow: Pinterest chief marketing officer Andrea Mallard assembles Ad Age’s Garett Sloane in today’s live bout of Remotely to discuss some hot 2021 trends including the makeup craze “rainbrows, ” the stomach for “getaway cars, ” and the latest foodie obsession, “epic charcuterie.” Listen here at 1PM EST.

Final countdown: Tuesday, March 2 is the final deadline to enter the 2021 Ad Age -AList and Creativity Awards. The honors celebrate “the worlds largest” fulfilled agencies, standout exertion and forward-thinking managers and aptitudes in service industries. Details here.

Fearless Ray: A brand-new commercial-grade from State Street Global Advisors and McCann New York–the team behind the award-winning “Fearless Girl” statue–is now turning to another “fearless” icon, boxing hero Sugar Ray Leonard. The discern celebrates the resilience of mid-sized business in the pandemic through the analogy of Leonard in the ring. It’s chronicled by the real-life Leonard, who was recreated as his younger self utilize CGI and a lookalike performer. See it over at Creativity .

That does it for today’s Wake-Up Call, thanks for reading and we hope you are all staying safe and well. For more industry report and insight, follow us on Twitter : @adage. From CMO Strategy to the Ad Age Datacenter Weekly, we’ve went newsletters galore. See them all here .

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