When advertising on Facebook, there are many different options for ad placements. Within each ad set, you can choose to run automatic placements, which contributes Facebook the power to allocate your budget across placements based on where your ads are likely to perform the best.
For advertisers who want a bit more control, you can choose to manually select which placements to lope your ads.
In this upright, we'll go over each placement option in Facebook so you can decide which ones might work best for your ads.
Facebook Ad Platforms
The first choice you have as an advertiser is on which pulpit you require your ads to run. The report contains four available scaffolds: Facebook, Instagram, Audience Network, and Messenger. You can choose to show ads on all four placements or any grouping of the placements that you'd like.
While you are likely familiar with Facebook, Instagram, and Messenger as scaffolds, you may not be as familiar with the Audience Network. This pulpit extends your ad visibility to high quality publishers that have partnered with Facebook to expose ads. Facebook reviews all publishers who work with the Audience Network to made to ensure that their contents, places, and apps assemble Facebook's content and community standards.
Facebook Ad Placements
The programmes you select will affect the placements you can choose from based on what type of placements can be obtained on each programme. There are currently seven different categories of ad placement options.
The first ad placement is Feeds. Within Feeds are seven different placement alternatives 😛 TAGEND
Facebook News Feed: Your ads appear in the desktop News Feed when people access the Facebook website on their computers. Your ads appear in the mobile News Feed when people use the Facebook app on portable devices or access the Facebook website through a portable browser.Instagram Feed: Your ads appear in the mobile feed when people use the Instagram app on mobile devices. Instagram Feed ads exclusively seem to people browsing the Instagram app.Facebook Marketplace: Your ads appear in the Marketplace home page or when a person browsings Marketplace in the Facebook app. Facebook Video Feeds: Your video ads sound between organic videos in video-only environments on Facebook Watch and Facebook News Feed.Facebook Right Column: Your ads appear in the right columns on Facebook. Right column ads simply appear to parties browsing Facebook on their computers.Instagram Explore: Your ads are contained in the browsing know when someone clicks on a photo or video. Messenger Inbox: Your ads appear in the Home tab of Messenger.
The second ad placement is Stories, which cure tell a visual narrative with full screen horizontal ads. There are three placement options within Stories.
Facebook Stories: Your ads appear in people's Stories on Facebook. Instagram Stories: Your ads appear in people's Stories on Instagram. Messenger Stories: Your ads appear in people's Stories on Messenger.
The third placement is in-stream which soon captivates people's notice while they're watching videos. Ads seem before, during, or after video content. There is only one placement character within in-stream.
Facebook In-Stream Videos: Your ads appear in Video on Demand and in a select group of approved marriage live rivers on Facebook.
The fourth placement is investigation which pictures ads to people who search on Facebook. There is only one placement alternative within search.
Facebook Search Results: Your ads materialize next to relevant Facebook and Marketplace search results.
The fifth placement category is meanings. These ads can be used to send offers to people who are already connected to your business. In dictate to use this placement, you must select the Message objective for your ad cause. There existed one placement within this category.
Messenger Sponsored Messages: Your ads appear as words to people who have an existing conversation with you in Messenger.
The sixth placement category is in-article. These ads allow you to engage with people predicting material from other publishers. There is one placement within this category.
Facebook Instant Articles: Your ads appear in Instant Articles within the Facebook mobile app.
The last-place placement category is apps. Ads here allow you to expand your reach to external apps and websites. The report contains two placement alternatives.
Audience Network Native, Banner and Interstitial: Your ads appear on apps on Audience Network.Audience Network Rewarded Videos: Your ads appear as videos people can watch in exchange for a remuneration in an app( such as in-app currency or entries ).
It's important to understand the differnet placement options available to advertisers so you can control where your ads prove based on how you want to interact with users.
Do you normally use automated placements or do you have chosen placements manually? Let us know in the comments below!
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