While everything and everyone is on lockdown, how can a “local” business still bring in a little revenue? How can you rectified yourself up for a strong comeback? And how can you do it from your yurt?
As you might guess, you do it by offering an online or “tele” version of at least one of your services. Patrons/ buyers/ patients may need to keep their distance, but many still miss or need now what you offer. Merely a video, phone, or other online alternative matches both of those needs.
The problem now is you’re not sure where to begin, because you don’t have lessons or plans of online-only services that you can adapt to your situation.
I’m not saying a remote option be possible for every business. Some businesses can only do their work in-person, and don’t have a practical online option.( Movers, roofers, dentists, and others come to mind .) Others can carry, or hand, or give knack cards or prepay alternatives, so this post isn’t geared to those professions so much better. But if my own experience before and during COVID-1 9 is any indication, a solid 75% of businesses can roll out an online-only service of value to regional or non-local customers.
Below are examples of non-ecommerce, mostly “local” businesses that volunteer an online-only service.( Some of these patterns are from current or one-time patrons .) The online or remote work they give be possible both for parties nearby and for non-locals. As you go through the listing, think of what kind of rigging might just work for you.
Example 1: Online mold remediation by Moldman in Chicago: moldmanusa.com/ virtual-mold-consultations /
Big strength: the business makes it clear that there may be a DIY solution to a mold problem. That may save the client a lot of money, and more than offset the small cost of the consultation.
Example 2: Online therapy/ counseling by Heartland Counseling Center in Missouri( numerou agencies ): heartlandcounselingcenter.com
Big strength: the online render is unavoidable, because it’s in the sidebar on every sheet. It’s not to restrict one sheet that you hope beings see.
Example 3: Telemedicine for pain management by Dr. Jason Attaman and Dr. Cameron Cartier in Bellevue and Seattle, WA: jasonattaman.com
Big strength: it’s clear what the doctors can and cannot do practically, it’s clear what the logistics are, and it’s clearly geared towards patients in areas locked down by COVID-1 9 restrictions.
Example 4: Online plumbing consultation by Lutz Plumbing in Shawnee, KS: lutzplumbing.com/ about/ virtual-plumbing-consultation
Big strength: an extremely clear ethic overture: it's principally for do-it-yourselfers who want a second opinion on a project.
Example 5: Online dog training by Fun Paw Care in Los Angeles: funpawcare.com/ pet-services/ phone-consultation /
Big strength: a exhaustive register of very specific dog-behavior problems and concerns that a consultation can help with.
Example 6: Online electrical troubleshooting by RightWay Electrical Contractors in Jacksonville, FL: rwecinc.com/ online-electrician
Big strength: the page has some free troubleshooting gratuities before the paid-consultation option. That helps people determine whether their issue calls for an electrician at all. If it does, then the virtual option is right there.
Example 7: Online patent law consultation by OC Patent Lawyer: ocpatentlawyer.com/ schedule-consultation /
Big strength: a very clear rundown of what to expect, with relations( lower down on the page) to affixes that get clients’ feet wet before the deep dive.
Example 8: Online divorce mediation by Equitable Mediation( several agencies ): equitablemediation.com/ divorce-mediation/ online-mediation
Big strength: very solid copywriting. That includes the FAQs, and the acces the owners make it clear why numerous beings wish the on-line version.( By the acces, you can also read my case-study post on this business .)
Example 9: Online tutoring by Boston Tutoring Services: bostontutoringservices.com/ online-tutoring /
Big strength: even though the company has a clear neighbourhood focus, the very top of the sheet makes it clear that in-person readings are completely optional.
Example 10: Online voice instructions( in Spanish) by Vox Technology Vocal Studio in Barcelona: vox-technologies.com
Big strength: it’s implied that numerous students do online tasks, and that the online give isn’t second banana.
A couple of examples that get an honorable mention, because although they’re not “local” businesses to begin with, they made a clever coming to offering business that bricks-and-mortar and service-area businesses frequently have a monopoly on 😛 TAGEND
Honorable mention: Online veterinary consultation by NHV Natural Pet Product: nhvnaturalpetproducts.com/ veterinarian-consultation /
Honorable mention: Online landscape design by Tilly: tilly-design.com
I hope those lessons gave you some notions for the online version of your service, whether you’re trying to ramp it up or move it out for the first time. Getting a plan is the hard part, and probably the most important, but there is 5 principles I indicate you having in mind when figuring out your online service 😛 TAGEND
It must solve or help with a problem beings have recently been. It must help in self-contained way, and not just serve as initial consultation or a free excerpt. It won’t undoubtedly require all the things you can do in-person, and that’s probably OK. It should be available and helpful to non-local parties, very. It should probably be a service you’ll still want to keep around as a permanent factor of your business.
What do you like about those examples? Anything you’d improve about them, if you could?
Do you know of any examples of a “local” business with a deft or well-presented online offering?
Are you trying to figure out a work-from-home version of your service?
Leave a comment!
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