Trying to bring in more organic traffic? The solution isn’t churning out as much content as you can. Search machines today penalize websites that thrust out low-quality content for the purposes of the publishing often.
Your target audience won’t benefit from low-quality content, either. If that’s what you end up grow, your brand’s reputation can take a serious punched, and people will seek out higher-quality alternatives.
The truth is, you don’t need to be constantly publishing to boost brand awareness through material. Instead of focusing on content quantity, try strategically sharing related content. Content curation can help you build a following and stand out as a relied symbol among competitors.
What Is Content Curation?
Content curation is a method of selecting fragments of content that are relevant to your label and sharing them through different channels. The objective is to add new significance to existing content–whether internal or external–by sharing it in meaningful ways.
If you’re a material commerce busines, for example, you might create an email newsletter that consolidates the best content trending about SEO. While this process doesn’t require you to create any original material, you’re adding value by providing all the best online content about SEO in one place for your books to access.
Why Content Curation Strengthens Your Brand
Content curation doesn’t only help the creators of whatever you’re sharing. It too cures improved your own company’s credibility and following, among other benefits.
It Helps You Stand Out as a Thought Leader
Sharing content can help your brand get recognized as a foresaw ruler within your industry. The more unique, insightful material you share on a consistent basis, the very best the hazard customers and other labels will take notice. You can help your label become known as an expert if you’re adding endless value over time.
When you share content, ask yourself: Is this something my audience would be interested in? If the content is already widely shared, keep up. Even if the content is great, your public won’t care about it if they’ve seen it all over the Internet.
Finding unique positions from relied thinking leads and industry influencers is an excellent starting point. Put on your investigate hat and start excavating. Scour social media( you can do this quickly using our gratuities below) for surprising minds or interesting infographics you can share with your public. This counterintuitive content will probably hold your audience’s attention.
It Strengthens Your Community
Content curation isn’t just about sharing good content–it’s about interacting with your community.
If you send out a tweet that’s seeing a lot of mentions, don’t be afraid to get involved. Look for insightful notes on the social network and respond to them. A particularly high-quality response may even warrant a retweet. All the little things you do to interact with commenters on blogs and social sites will show you’re genuinely ingrained in your network.
All the little things you do to interact with commenters on blogs and social places will show you’re genuinely ingrained in your network.Click To Tweet
You can also interact with the creators of the content you share. Properly attribute and tag them in your social uprights about their content. And, of course, be sure to highlight why you think their content is valuable.
The creator may very well engage with a like, specific comments, or a retweet. Who knows? They might even be interesting to a collaboration with you down the line. The ability to build relationships like this is a awesome byproduct of content curation.
It Keeps You in the Know
Curating content hinders your digit on the pulsate of what’s trending in your industry. That information can help streamline your own content creation efforts in the future. Knowing what your audience is interested in and engaging with online, you’ll have plenty of thoughts about what content you should create next.
Sharing a variety of sources also gives people a well-balanced perspective on your manufacture. Instead of shelving to Google for everything, your palette becomes a little more refined. You know what news locates are reliable, what RSS feeds have the most interesting content, and so on.
How to Find and Curate Content for Your Audience
Content curation requires a careful nose for detail. Now are three crucial stairs you need to take to do it right.
Find Content Outside the Industry Norm
Make sure the content you share offers a fresh position. You don’t require material that regards generic.
Following industry made governors is always a good rehearse when looking for content to share. Keep in imagination that material beginnings should be reliable. If a site has a track record of putting out edgy content exactly to sounds parties, you might be wise to avoid them. Stick with trusted refers and verified accounts.
One way to find unique content is to use Alexa’s Content Exploration tool. Here’s a immediate step-by-step process you can take 😛 TAGEND
Start by typing in a keyword or place, such as “home design” in the precedent below. Change the year reach to the past month or past week to find recent material. Unless it became viral, it’s unlikely that your gathering will have seen this content yet. Steer to the articles tab to find recently engaged-with content. Ideally, you want to pick an essay with low-grade shares and involvement that you think your audience will appreciate. If it’s enormous material, yet few people have interacted with the contents, it’s likely that your admirers haven’t seen it hitherto but will appreciate having it on their radar. Alternatively, you can restricted your search to specific niche topics employing the visual in the summary tab. As you can see from the visual below, the “natural light” topic has a low-pitched number of articles, with a relatively high amount of overall action. Click the topic to filter clauses about natural light-footed.
Now, if we navigate back to the articles tab, we’ll see articles that contain specific mention of natural light-headed. In the index below, the last article about the unique Dallas home may be good to look into further considering its low-spirited number of shares.
Add Value to Existing Content
Curating content isn’t about purely sharing existing content. Try to add a fresh take on what you’re sharing.
You might give an ruling on the content you’re sharing. If you want to build more brand awareness, make it more memorable by leveraging your brand’s voice. If there’s a blog with a topic you disagree with, say it. Briefly explain why you disagree with it( while biding submissive, of course ).
Consider creating a social media infographic from data included in an section you’ve shared. People don’t want to sift through rows of numbers, but they demand the information. You can be utilized a implement like Canva to simplify data and create a colorful infographic. Your audience will likely find it easy to eat and engage with your announce as a result.
Roundup uprights are a great way to get sees on your blog. Think about compiling a roll of the best visualized leadership fragments of the year, for example. You’re essentially doing all the ponderous lifting for your audience. They don’t have to seek any content when you’ve equipped it to them in one place to bookmark.
Decide on the Best Content Sharing Channels
Content curation isn’t the same on every direct. Your approach to sharing should motley based on the path you’re applying. For example, a newsletter will give you more office to add insights than a tweet. Here are some benefits of these different content sharing canals 😛 TAGEND
Social media platforms( Twitter, LinkedIn, Facebook, Instagram, Reddit ): These scaffolds already have built-in gatherings. You can easily engage with your manufacture community and recollected leaders within the space. They’re also ideal for throwing brief insights or minds. Email newsletters: You can share these instantly with your email subscribers. If beings have signed up to receive an email newsletter from you, there’s a better luck they’ll read it in full. You can also break down large essays into digestible material segments in this format. Blogs: All traffic sees immediately to your website, where the blog is hosted. These parts are also great for sharing more in-depth revelations or rulings and the establishment of roundups or indices that include other material.
The content sharing path you choose is ultimately up to you. That said, you should focus on those you’ve previously had success with or ones you understand how to steer effectively.
Locate Unique Content Curation Possibilities With Alexa
Great curated material can be tough to come by. A mint of companionships simply share social media announces from random bloggers without any meditate. The best material curators approach their curation efforts the same way they are able to when drawing up original content.
Alexa’s Content Exploration tool helps your marketing team uncover brand-new material that audiences are engaging with. Compare engagement per article of any topic, and identify the characteristics of top material to be informed about what constitutes it stand out. With these revelations, you’ll be able to share useful, employing content with your gathering ahead of your competitors.
Get access to our Content Exploration tool free with a 14 -day trial today !
The post Content Curation: How to Publish Less and Unlock More Brand Awareness saw first on Alexa Blog.
Read more: blog.alexa.com