Whether you’re new to auctions, or a seasoned auctions professional, one thing that we all look forward to is marketings forums, sell shows, and contests. These types of incidents were often at large passageways filled with other auctions professionals looking to make their mark, system, and germinate their business by making in-person connections.
Fast forward to the world pandemic hitting, and now ALL sales events and conferences going to go virtual, and sales reps are left to figure out how to move the in-person repertoire they know and love to the online realm.
At first glance, one was of the opinion that because of the landscape change to virtual phenomena and conferences, there’s no longer the opportunity to connect and network with possible patrons since our physical booths, where that historically happened, are moved. Well, guess again!
We sat down( practically, of course) with Courtney Christie and Gillan Wyatt, Sales Development Reps( SDRs) at Vidyard, to discuss the industry changes and learn about their excursion from networking at in-person gatherings to the switch to virtual affairs. Both Courtney and Gillian have been trailblazing virtual networking at sales events by exerting video as far as is possible, and boy, have they investigate reactions!
Watch and Learn
Want to learn about virtual networking at happenings? We made a video version of this blog so you can do precise that!
Take four minutes and meet Vidyard’s Social Media Manager Charlie Rogers as he discusses pro tip-off for shaping the most of virtual networking at events.
Contents1. The Shift to Virtual Events and Conference2. The Best Virtual Event Platforms for Networking3. Best Practices and Tips for Virtual Networking at Sales Events3. 1Tip 1: Be a Part of the Event3. 2Tip 2: Commit Yourself 100%3. 3Tip 3: Use Video As Much as Possible3. 4Tip 4: Communicate with Your Teammates4. Using Video to Follow-Up with a New Lead5. Parting Advice from Our Virtual Networking ExpertsThe Shift to Virtual Events and Conferences
As meetings and networking occasions move over to the virtual life, attendees have had to quickly adapt and get on board. In the past, auctions crews would have a booth set up at phenomena and have the chance to interact with the overtaking audience, getting to know the people who came to their booth. Now virtual episodes and conferences are mainly focused on the theme and serials orators and breakout or training opportunities. Some virtual episode programmes tell attendees communicate in schmoozes, but each platform varies.
“The biggest divergence that people are struggling with( switching to virtual networking occasions ), especially for booth exhibitors, is that missing factor of being able to pull parties from the crowd and treated with them that road, or start organic conversations.”
This change in dynamic and word for conferences has had implications for happening attendees who are there to prospect. Whether in-person or virtual, prospecting is hard. A whopping 40% of sales reps say that prospecting is the most challenging part of the sales process. But anxiety not, because we’ve noticed through ordeal that numerous virtual occasion platforms have thought of this and have building in some enormous avenues for sales reps to communicate with potential prospects.
The Best Virtual Event Platforms for Networking
Every virtual affair pulpit has its pros and cons, and of course, each incident will differ, so we’ve rounded up some of our favourites and included gratuities on how best to steer them.
CventGreat for: Community buildingCvent is a virtual incident pulpit that has been helping conferences and incidents modulation from in-person events to building awesome engagement online. They’ve implemented community chat and yarns to encourage connection and have live Q& A conversations during live video times as well. A immense peculiarity they have is that when someone comes to your virtual booth, they’re caused to fill out their email address and what they were looking to see. So when you follow-up, there’s more context for you to personalize and tailor-make your response.
WhovaGreat for: Fostering engagementWhova is another virtual happen scaffold that has parish yarns and chitchats. They go a step further in encouraging engagement by allowing attendees to start community weaves as well. So, if you have a particular interest you're hoping to connect with others about, create a community thread with a topic designation and start networking! Whova likewise accepts announcing of videos in parish strands, which is a great way to cut through the interference and get your message across quickly.
If data or moving is your thing, scoreboards were established in the platform to track your engagement in the community threads.
If you’re thinking of hosting your own event, Whova even has a handy step-by-step guide on how to host one.
“If you’re a competitive party like me, I like that Whova has scoreboards to move your engagement at the incident. Each duration I’m there, I try to be number one on the scoreboard, which entails putting myself out there. It’s a really great way to drive and encourage people to use the platform.”
AcceleventsGreat for: Convening peopleAccelevents is another one of our favourites as they aim to create virtual episode knows that will rival the impact of traditional incidents. One of its own unique pieces is that it creates randomized video converses that last five minutes and duets you up with other parties at the conference you may not have met otherwise. It’s a supportive highway to inspire attendees to impel communications and convene a great deal of parties in a “speed-networking” type of environment.
BrellaGreat for: Event matchmakingBrella takes the “speed-networking” approach one step further, with an AI-powered matchmaking algorithm. The algorithm is used to find the best parallels for you based on mutual interests and the goals you trying to achieve while at the incident. Once you’re accorded, it determines you up on one-on-one video announces with your matches.
Best Practices and Tips for Virtual Networking at Sales Events
Virtual networking opportunities at manufacture affairs vary from programme to programme, so don’t be afraid to get imaginative and take advantage of these opportunities when you can. When sales reps firstly begins in the virtual realm, they often go at networking the same way they would have in the past–the sales team would book off time in their dockets for the events and then wait for parties to come to their booth, similar to how it used to happen in person.
Virtual networking scaffolds there has “booths” where people can come to get in touch with you, but guarding the booth and made to ensure that you don’t miss any opportunity to chat with someone is no longer the go-to plan.
Learning how to build bridges and connect with parties across the platform is how you'll get the most out of your time at the virtual sales event or meet. With the help of Courtney and Gillian, we’ve rounded up these tips-off to help you succeed.
Master Video for SalesIn only 20 minutes, you can gain the fundamentals to effectively sell using videoSign up FreeTip 1: Be a Part of the Event
Prioritize the traffic in your booth a little less, or specify a person to check in with the booth on the following schedule, but for the most part, really actually be part of the event.
Go to communications and panels because that’s where most of the engagement is happening. People are observation in the side chit-chats and asking questions. Engage in the community schmoozes and take that opportunity to pop in and share your solution or strategy if beings are asking questions. This is your opportunity to network in an organic room. Certainly take a look at what beings are talking about, and if you genuinely feel you have a solution that could help them or a shared event, then let them know.
If you realise someone commenting in local communities yarns during a board that “youve been” connect with, reach out to them and start a conversation just as you would in person. Or, if you want to stay present in the event, take note of their name and reach out to them after the panel through the stage or LinkedIn after the event.
Is secure to look at people’s bios at a virtual networking event and see if they’re looking for something that aligns with what you have to offer. If they do, then record and share a personal video to say who you are and how you can help them with what they’re looking to accomplish.Tip 2: Commit Yourself 100%
At this place, we’ve all had our fair share of zoom announces, but don’t treat a virtual sales event like a zoom entitle, where you can have your mic or video turned off. Commit yourself to engage with the activities or committees going on. Have your video turned on when you can and talk to people in the community strands to make as numerous contacts as possible. Your time is valuable, so treat it as such.
If consuming a platform like Acelleents, they will put you in random schmoozes with beings to network with. This could obligate some people uneasy, but if you want to commit to the activity and have fun with it, prepare a few questions ahead of time to help get the conversation going. The knockout of virtual occurrences is that no one knows what is on your desk.Tip 3: Use Video As Much as Possible
When attending a virtual occurrence, you’ll be prompted to set up a bio. The bio is where you can write where you're from, what you do, your interests, etc. But you often simply get 300 courages, and that’s not much room to write everything you want people to know about you. Consider recording a immediate selfie-style introduction video and affixing the video in your bio because then you can explain more in a short time.
Learn from the Pros Here’s an example video that Courtney made to post in her bio when attending a virtual gathering. A helpful tool within Vidyard is the observes segment, where you can write your speaking spots down and readily realise them when recording a video.
Video doesn’t merely work for your bio. Another useful practice to use video is in the community strands canals. Record and share a quick video reply to capture people's attending and stand out in the oceans and seas of text-based threads.
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Remember to embrace your genuine soul. Take what you know about being in those in-person chambers and fits and apply it. Returning your temperament and what you have to the table. You don’t have to lose that to be good at virtual networking through video. You precisely have to use it within this new virtual environment.
“If a painting is worth a thousand words, then a video is worth more courages than a text container. By putting a video in my bio, I’m genuinely able to engage with expectations in a quality way. They get to know me similarly to how they’re getting to know the keynote orators. Through video, they can connect with me in a same way, which facilitates Vidyard stand out.”
Gillian WyattVidyardSDRTip 4: Communicate with Your Teammates
Make sure to stay in contact with your coworkers and have a game plan going into the virtual incident. If there are multiple bodies or orator sequences going on at once, each sign on for one. If you receive a community thread chat going on that your coworker might know more about, label them in and get the ball rolling.
Since we’re no longer make these events in person, it's harder to know where your teammates are in the virtual phenomenon. Use video chat or have a side chat going on so you can keep tabs on each other.
“Lately, we use a lot more video communication with my team to make sure that we’re throwing the same information to prospects or qualifying guides similarly. I would say now that there’s roughly more communication between us since becoming virtual.”
Gillian WyattVidyardSDRUsing Video to Follow-Up with a New Lead
If you're doing cold outreach, then email is always a smart-alecky practice to start. It shows you’ve make the initiative to find the prospect’s contact information, and using email causes you keep track of everything in one place.
To make sure your email stands out from the crowd, record a personalized video to introduce yourself. Subject orders with the word “video” in them are 5x more likely to get opened and 8x more likely to get a response.
“I ever tell people that it shouldn’t be about your video’s production quality because video prospecting is more informal than a professional production. We’re all working from dwelling, we’re all adjusting, so it should be about that video’s content.”
Courtney ChristieVidyardSDRFree Sales Video Email ToolRecord and move email marketings videos for free.Sign Up Free
If you’re wanting to connect with someone from a virtual networking affair, it’s good to see what contact information the person has listed in their bio. Often attendees will showcase their LinkedIn account, so you know they’re looking to shape connects and open to networking.
“If you’re going to see connect with prospects through LinkedIn, it’s a great idea to have video content on your LinkedIn profile previously. So if they’re interested in you and what you’re offering, they can quickly get a grasp of your material and what you have to offer with one click.”
A solid rule to get into is to make and post a video on LinkedIn every time you go to a virtual meeting. Record a speedy video letting people know that you'll be at the occurrence, give them know what that meeting is about and why you’re looking to connect with beings or what you have to offer. Then if people do come to your sheet, you’ve already opened the door to network and connect with them.
Learn from the Pros Here’s two examples video that Gillian made to post on LinkedIn before attending a virtual meet. Notice that she pioneered herself, has spoken about bodies that Vidyard would be speaking at, how to connect with her on the stage and promoted viewers to comment on the video if they were attending too.
If you receive someone at a virtual meet that you would like to connect with, be scrupulous and reach out both through the scaffold itself and through LinkedIn.
“I think it’s well worth it to send a message both through the virtual incident stage AND LinkedIn. Not everyone is checking their contents while at the occasion. It’s also important to share your LinkedIn URL both in your bio and in parish chats on the stage, so that people can reach out and invite you to join their network as well.”
Courtney ChristieVidyardSDRParting Advice from Our Virtual Networking Experts
Courtney: I imagine exactly get in the mentality that you'll be in a virtual episode is key. I personally desired the run of conferences. By the end of a virtual happening, if I'm not spent like I would be at an in-person event, I feel like I haven't done a good enough job. I go with the mentality of wanting to make an impression. I want you to know my face as well as my name. So that’s where I've been locate the Vidyard video tool actually handy. Any occasion you've gone to make a connection request, make a video introducing yourself instead of defaulting to a text-based message. When you’re filming the video, treat it as if you’re stimulating that first impression at an in-person event and trying to call someone over to your kiosk. Ultimately, you want to reach out, say your name and give them a reference frame, because you’re trying to understand what people are hoping to get out of the phenomenon and connect in a more organic way. Anytime during the event where there’s a portion to talk in textbook, where someone can watch your response instead of read about it, you are able to make a video.
Gillian: Be sure to employ a video in your bio when attending a virtual contest or discussion. It’s the first stage of contact you have with people at these events, and if you're looking to connect with beings at a virtual event, then you should also send them a personal video. It simply makes you thirty seconds to introduce yourself and say where you're working, but it makes a lasting impression on them. If you're attending a virtual meeting on a programme with parish weaves, remember that they're at a live affair to watch parties, they're not there to read a webinar. No one's going to read a huge ten convict paragraph about what you think about something, but they will definitely be pulled to watch a video. It fixes you stand out, and it will definitely do the networking for you. A batch of parties will reach out and be like, “Hey, I really loved what you were saying, ” or “ I want to learn more.” where they are likely not have read the relevant paragraphs in the thread and procreated that connection.
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