Site content is of the utmost importance, but how many times can you keep writing about the same thing over and over again. This is especially true in the world of finance, business and marketing.
However, every once in a while you will come across a site or brand that has put in the time and effort to create a calculator or generation tool to come up with unique ideas or calculations for the end user.
A perfect example of this would be a title generator for bloggers. Sure, you can come up with a title, but putting in a few trigger keywords and letting a smart AI-driven tool come up with a few options is a much better idea.
With this in mind, sites that put in the time and effort to create such tools not only provide a ton of value to the end user, but it also helps them stand out from the crowd in the process.
Today we are going to highlight a few different calculators and generator tools to provide you with examples of what’s working today. After going through the list, you should then think about how you can create similar tools to provide more value to your audience, while standing out from the crowd in the process.
Student Loan Calculator
Every year millions of students head off to college to start a new phase of their lives. This is usually fun and games for the kids heading off to school, but often a financial disaster for the parents that are flipping the bill.
Earnest.com created an excellent student loans calculator as a way for both parents to figure out the costs of student loans, while also helping to inform and teach students about the associated costs of college as well.
To use the tool, all you need to do is input the loan amount, loan term years, graduation data and loan interest rate type. With all of this information provided, the tool will then provide an estimate on the total cost, cost while in school and full repayment options.
The benefit for a site like Earnest to create and offer such a valuable tool to their audience, is that it can help site users better understand the loan and financing process, while also potentially referring new customers to the site.
Amazon Best Seller Rank Calculator
As the largest business in the world today and selling pretty much any and everything, Amazon has millions of products for sale and also works with millions of site partners.
If you were to break down the many different ways to work and make money with Amazon, there would be a ton of opportunities. However, printed books and digital Kindle books are one of the most lucrative opportunities out there, and if this is a space you are currently involved in, you will already know the power and influence of your product sales rank.
Kindlepreneur.com, a blog from Dave Chesson, is all about creating ebooks and selling through Amazon. One of the most popular and useful features on the site is the Amazon Seller Rank calculator.
All you need to do is put in any sales rank number, and it will shoot out an estimate on how many sales that individivual book is selling daily.
If you are currently working with Amazon outside of Kindle or digital books, there are plenty of other tools offered directly from Amazon as well. These will prove extremely useful when trying to find the correct profit margins for any items you might be selling, while also factoring in Amazon’s fees and shipping costs.
Conversion Rate Calculator
It doesn’t matter if you are an affiliate marketer, a blogger, a seller through Amazon or a retail store, it’s important to understand conversions and knowing how to come up with profit and sales numbers.
For the most part, conversion rates are pretty simple. All you need to do is have the number of completed actions (which can be signups, sales, open rates or any task) and also to have a number of visits or views to your site or ad campaign. Then, all you need to do is divide these two numbers and you will have the conversion rate.
Webfx.com has created an extremely simple, yet effective, conversion rate calculator tool that does all of this work for you. Simply input your lead or sales amount, and then the amount of views or clicks, and then the tool will provide you with the actual conversion rate.
It’s an extremely simple tool, but it has done wonders for Webfx in terms of new traffic to the site, and value provided to their audience.
Automation, Calculators and Generator Tools are the Way to Go
With more than a billion active websites and blogs on the internet today, the last thing we all need is more content to clutter up the search results and to waste our time.
What we need more of is unique tools and features like the ones highlighted above. The better the user experience and the more value provided, the more likely the user is to come back to your site, while also taking action on whatever it is you might have to offer.
Take the time to look through the list of recommended tools and calculators mentioned above, and then spend some time on the programming and creation process to see what type of original content you could create for your audience.
The post 3 Examples of Brands that Created Unique Site Calculators appeared first on Zac Johnson.