Don’t try to go viral. Post COVID what you’re going to see is a lot of people continuing with online commerce. Which is going to increase the demand for digital marketing, but it’s too going to increase how competitive digital marketing is as well. Focus on what you’re naturally better at because that’s what you’ll enjoy. And just doubled down on being the best person at that one thing.
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With the pandemic, there’s been a big boom on anything internet located. It’s convenient, you can get it delivered to you, you don’t have to worry about COVID. And what you’ll end up construe in the future as well is because people are starting to order off of Amazon. People who have never said before, like my parents or people who are older, ordered online websites now, right? Like they’re ordering from e-commerce places. They’re getting used to it, they’re seeing how actually it can be cheaper and more convenient than even going to the store.
So affix COVID what you’re going to see is a lot of parties continuing with online commerce, which is going to increase the demand for digital marketing. But it’s too going to increase how competitive digital marketing is as well. Which means you’re going to have to spend more fund, deplete more go, more resources to get the same upshots that you were coming before.
When we look at content marketing. The stats are pretty basic in which there’s over a billion blogs and there’s roughly 7 billion people in this world. So “youve had” roughly one blog for every seven beings. That’s a lot of content. And then you have TikTok, you have LinkedIn, you have Clubhouse, you have Instagram. The number of social platforms out there has continually been increasing.
People are now repurposing content, continually trying to build an audience. There’s so much noise in the marketplace that it’s harder to stand out. No matter what you’re doing, you can rush over Lamborghini’s and if you’re jumping over Lamborghini’s and it was going viral on YouTube everyone’s jumping over Lamborghini’s right now, and it doesn’t move that viral anymore.
The place I’m trying to form is there is a lot of content and they’ll incessantly be more content. And even though beings are causing material at mass magnitude I personally don’t see it actually decreasing over day. What I do is i beings struggling to stand out. So you’re going to see more noise and even though they are more content is being produced you’re not going to see as much content stand out. Or you’re not going to notice much.
Just like, you know how you have banner blindness, you realise banner ads so often you tend to ignore them. You’ll start do same things with content. And there’s a lot of tools that are coming up which AI is helping you create content, actually becoming easier to create it.
There’s tools like Canva that help you create the visual images even quicker. So it’s just going to cause more parties to create even more content. But again, I imagine beings are going to have quote unquote, content blindness, similar to banner blindness, in which they’re going to ignore most of the content.
Think about doing a podcast interview but on Facebook. And you can use the streaming programmes to go live on Facebook, LinkedIn, YouTube, Instagram. And you can do an interrogation everywhere at the same time, which can help you grow quicker.
The second content format that I’m experimenting with is spools. Okay, so everyone has a different edition of spool. Abruptlies, there’s TikTok, right? It’s been a extremely pro programme, but the content is pretty much the same. If you create these repeat unquote spools, what aims up happening is the people who see that content can be more than exactly your followers, so it’s another easy way to grow.
Don’t try to go viral. You know, the other day I was talking to a friend and he’s like, how many video attitudes do “youve had”? And I’m like, I have 37 million video contemplates. And I did it without running viral.
And I was like, it’s only consistency. You obstruct starting material. You stop pushing it out there on the social pulpits. You’ll obstruct is working well. And people are gunning for that. Let me really compose that one hit wonder and was lucky.
And I’m like, that’s not in your limitation but what is in your control is consistency, hard work, and merely doing it for a particularly, very long time.
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